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Burger King’s chicken sandwich marks a shift in chain’s menu strategy away from promotions – CNBC

Burger King’s chicken sandwich marks a shift in chain’s menu strategy away from promotions, Restaurant Brands International CEO…

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When Burger King launched the Ch’King nationwide earlier in June, it wasn’t just releasing a new chicken sandwich.
It was also marking a shift in the burger chain’s menu strategy, according to Jose Cil, chief executive of Burger King’s parent company, Restaurant…

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